Hungarian ecommerce stores use quality, services to attract Internet shoppers

[mandy]

Challenges faced by ecommerce stores and online businesses in Hungary:

Although a genuine online boom has still not occurred, web-based retail remains the most dynamically developing segment of the domestic retail trade. In 2004, the revenues of online shops increased by an average of 40%-50%. And although the online market lags behind Western levels, in the case of most of its dynamic segments new entrants already face an increasingly saturated market.

Foreign analysts often find the Hungarian online market, and the internet usage habits of Hungarians, reminiscent of those in the United States five to eight years ago. And although the big internet boom is yet to come, the comments of a Siemens analyst at a recent conference held mostly for Western investors are worth considering: In the forthcoming years, internet-based business is expected to boom in Eastern Europe, and since, due to fierce competition, investors can hardly expect outstanding profits in Western Europe and the U.S., "for global investors, the markets of Poland, the Czech Republic and Hungary offer attractive opportunities."...

full article: http://www.tmcnet.com/usubmit/2006/04/18/1581818.htm