Yahoo adds Flat Fee Advertising to Yahoo Local

[mandy]

In a bid to woo new small businesses as advertisers on its Local product, Yahoo! has created flat-fee "Featured Listings" that are simpler to manage than auction-based keyword-targeted ads.

Featured Listings, which are guaranteed to appear on local search results pages, are offered at five different price points ranging from $20 to $300/month. Ads in higher-demand categories and more-populated areas command a larger amount.

Advertisers will also pay more for appearing above organic results, rather than below...

full article: http://www.clickz.com/news/article.php/3602541