Positioning of Paid Links versus Free Links on Search Results Pages

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Positioning of Paid Links versus Free Links on Search Results Pages

05-01-2006, 11:48 AM,

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mandy Offline

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Positioning of Paid Links versus Free Links on Search Results Pages

Interesting charts show a decrease in the number of free links being shown on the search results pages of the major search engines over the past 2 years.

Quote:[The two big players -- Google and Yahoo -- have decreased the percentage of free listings shown. To be clear, on Google, you still have the same ten free listings shown since Google began, but they've added another paid spot. On Yahoo, you have 10 less free listings than they used to show, plus they've added more paid spots.

Aside from number of ads, the positioning is an issue. Google's long had many ads running down the side of its page, something the other major players have all largely imitated. To me, that's not been irritating, because plenty of editorial listings were still "above the fold" or visible without scrolling...

full article: http://blog.searchenginewatch.com/blog/060427-135141

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