Podcasting, Text Messaging Used by Home Sellers to Market to Buyers

[Kristijntje]

Agents, being agents, are continually looking for new ways to acquire listings and communicate with prospective buyers. Text messaging has joined other innovations, including podcasts, which allow real estate agents to produce audio and video commercials for their listings and zap them to people who request them on the Internet.

Several companies have begun offering high-tech services in the last year...

For buyers, it eliminates the frustration of an empty flier box and playing phone tag with an agent just to determine a price. For sellers, it lets them know who, besides the neighbors, have passed by and snagged the listing information. And for real estate professionals, it's a chance to connect with customers on the fly.

full article: http://www.chicagotribune.com/technology...nology-hed