Making and Using a Mobile Ad Campaign

[mandy]

As more companies create content and marketing campaigns for mobile consumption, best practices are beginning to emerge. More often than not, they're similar to practices learned on the Web...

Some of the same rules for building a Web site apply for mobile content. It's key to use text navigation, Darracott warned, because phones have trouble with graphic-based links...

Apart from usability, it's important to keep content fresh to foster regular visitation of the mobile site.

As for SMS or other "push" communications, the same double opt-in procedures used to build e-mail lists should apply when a mobile offering will require repeat communications. "Consumers must know what they're signing up for, and know about any charges that apply,"...

full article: http://www.clickz.com/news/article.php/3604311