eBay Wins Bid To Test Online Network TV Advertising Buying System

[mandy]

eBay wins bid to run new auction system for TV advertisers and networks

DAYS AFTER AN AD INDUSTRY task force unveiled plans to test an electronic trading system for buying and selling media, online auction giant eBay has won the bid. "We've looked at a bunch of providers, and eBay came out on top," confirmed Ray Warren, president of Carat Media Group Americas, and a member of the task force. While the task force has met with a number of potential infrastructure providers, including Google, Warren said eBay was chosen "based on their scale and their expertise and their brand name, which comes with some credibility in doing this kind of thing. Obviously, we wanted to make sure we get it right."...

http://publications.mediapost.com/index....leHomePage&art_aid=43297

During the presentation, eBay executive Howard Rosenberg showed a template for how an online marketplace might work. The system, which is ready to launch, would allow for an auction where a network could offer media placements and advertisers could bid for the time, or advertisers could place a proposal out for bid and networks could offer a matching media plan.

full article: http://publications.mediapost.com/index....leHomePage&art_aid=43222

[maryrussel]

"based on their scale and their expertise and their brand name, which comes with some credibility in doing this kind of thing. Obviously, we wanted to make sure we get it right."...

If I actually wanted something done right eBay would be the last company that would come to mind.

[stardust]

Obviously, we wanted to make sure we get it right."...

[Anita]

ebay test something????  Yeah, right.