Wrigley's Friends of Bright site

[Kristijntje]

Wrigley's Friends of Bright web site promotes the company's Orbit White Gum

EVB developed the Friends of Bright website as a fun and immersive way to educate consumers on the whitening effects of Orbit White. The site targets adults with teeth-staining habits such as drinking coffee or red wine. This target may be aware of whitening chewing gums, but needs more of a reason to believe. The Friends of Bright is that reason...

The website pushes Flash 8 to the limits with original video composited into 3D scenes, combined with funny, quirky videos, an original song that you can download as a ringtone or MP3, and a tool that allows you to upload your picture and join the group that all entertain the user and give them an experience that engages.

the web site: http://www.friendsofbright.com/