Paris Clothing Catalog Shai uses online Porn videos to sell clothes

[mandy]

This is a first in online apparel catalogs.  ;D

Enter Shai, a five year-old Paris-based company whose new online campaign marks the first use of hardcore to sell clothing.

Shai’s summer 2006 campaign demonstrates the role of clothing in desire, “key to highlighting the seductive dimension of the line,” a company press release reveals. But Shai in fact does more than highlight; in three pornographic catalog videos, Shai’s sexuality is impossible to miss.

Visitors to the Shai site are given the option of viewing a cleaned-up catalog, for those under 18. But a click on the other option takes the visitor to a choice of three interactive videos...

full article: http://www.medialifemagazine.com/artman/...e_4725.asp

By moving the cursor over small green dots that hover over the clothing, viewers can explore the product in more detail (without ruining the flow of the video). There is no e-commerce element in the campaign, as the clothing is available only at stores. Media Life writes that although the site has plenty of sex, it is not arousing; the message seems, instead, to be that "sexuality is part of life at Shai, and is thus part of its sweatshirts as well."

full article: http://www.marketingvox.com/archives/200.../index.php

the clean site:http://www.shaiwear.com/
the over 18 catalog: http://www.sexpacking.com/home.php

[valleygirl]

I won't be releasing a XXX catalog this year.