Wagglepop 2: Deja Vu as Auction Site That Left Sellers Stranded Reopens

[chiquita]

[quote author=Sweet Girl 70 link=topic=3775.msg33944#msg33944 date=1164672338]
Ok everyone, we are all selling the wrong products.  Worn Fuzzy Slippers are hot hot hot!!!  The foot fetish crowd loves these things.  I was just reading over the the e-boards and I finally found something I can sell and know theywill go to a good home!  Wait, what am I talking about?  My poor slippers, who knows what would happen to them, how they may be used and abused in ways I never imagined!!!  :o

Or Raybil will buy them all to go with his many robes, 

Sorry, just had one of those moments that I had to share with friends.
[/quote]

You don't want to know the images that are popping into my brain.  :blinkie:
I never heard of slipper porn, but ya never know.  :

[snugglypuppy]

Trend Analysis

  Weekly Reporting Period: 11/20 to 11/26
For the week ending 11/26, we recorded 1590 sales, up 15.6% from one week prior. The month-to-month sales increase since May continues to be remarkably strong, and we anticipate that trend will continue through the remainder of 2006 and into 2007. With holiday competition in "full swing", be sure to work as hard as possible for the attention of your potential customers, and deliver quality across the board.

Overall site traffic continues to increase dramatically, and search engines continue to play an important role in funneling new potential buyers to Wagglepop. Be sure to optimize both the titles and descriptions to increase search engine relevance. For more information about search engine optimization, visit the related thread in the Advanced Selling: Wagglepop Stores forum on the Community Help & Discussion Boards.

[snugglypuppy]

Understanding Sell Thru vs. Profit

An important distinction need be made concerning conventional ideas about the meaning of various traditional sales statistics and measures, and how differently the Wagglepop seller business model relates to that.

Typically, on most existing online auction sites, "sell-thru percentage" is used as a gauge to compare the number of sales versus the number of overall listings in an attempt to get an overall picture of revenue relative to costs. It's a necessary consideration when each and every listing, in and of itself, carries an insertion or exposure cost. Because of this dynamic, insertion fees typically represent the bulk of seller expenses, relative to other costs such as inventory.

Wagglepop uses a completely different seller business model for our sellers, who primarily sell under the umbrella of the SmartSell Pro Package.

On Wagglepop, total revenue from sales for SmartSell Pro sellers need be compared only to total cost of participation, whereby unlimited listings are not only allowed, but encouraged.

Because of that, since increased listings have no effect on participation cost, sell-thru is an irrelevant and illogical consideration.

Examples

For example, if you were to list 100 items and sell 5 items at $10.00 each, that's $50.00 of revenue, less $9.95 participation cost, which equals a profit of $40.05 before other expenses such as Final Value Fees, PayPal fees (if applicable), inventory costs, and other related expenses.

The "sell-thru" in the above example would be 5%, with a profit of $40.05

As a comparative example, if you were to list 1000 items and sell 10 items at $10.00 each, that's $100.00 of revenue, less $9.95 participation cost, which equals a profit of $90.05 before other expenses such as Final Value Fees, PayPal fees (if applicable), inventory costs, and other related expenses.

The "sell-thru" in this example would be less, at just 1%, but with a larger profit of $90.05, a $50.00 increase!

Sell-thru has no meaning in and of itself in the SmartSell Pro selling environment.

Conclusion

SmartSell Pro allows sellers to act upon one of the oldest and wisest conventions of selling:

They can't buy it if they can't see it.

Use SmartSell Pro to list your entire inventory without restrictions, and optimize your BusinessBuilder tools to market to buyers in the most direct and effective ways possible, and you'll begin to build a loyal customer base and long-term selling solution.

[maryrussel]

0 sell through is still 0 sell through = no sales and all expenses no matter what you want to call it.

[snugglypuppy]

New Store Count 680

Going Down

[racedream]

It's a shame that some (most) of the sellers at Pop Land don't know they are being fed false information in the sales report. If they would get out their calculators and add the numbers, they would see that they are being fed lies. Ray uses his own math, and it fuzzy to say the least.

The month-to-month sales increase since May continues to be remarkably strong, and we anticipate that trend will continue through the remainder of 2006 and into 2007

This is a lie. Sales are down this month from last month.

[snugglypuppy]

new post from one of the head cheerleaders:

I popped up on Dogpile tonight... I know I wasn't a few weeks ago because I tried to search with all the right keywords etc.
According to my Sitemeter data, CyberMonday is real. I got hits from several locations using Yahoo, Google, MSN, and now Dogpile. They're looking for a variety of different items (jewelry wise, anyway) too.
Keep listing, folks... the shoppers are chomping at the bit!

Oh yeh right, look at them lined up, lol.

[snugglypuppy]

racedream:  you are so right.  It is so sad that they are just sitting swallowing whatever is thrown at them.  R is sitting back laughing at his powers to control these people.

[racedream]

Keep listing, folks... the shoppers are chomping at the bit!

They may be chomping at the bit, but when new buyers get there, they can't find what they are looking for, ask questions, then get talked down to. They are made to feel like it is their fault the sellers don't have what they are looking for.

What a way to treat potential buyers 

[chiquita]

Keep listing, folks... the shoppers are chomping at the bit!

They might be chomping, but they are biting someone else.  :turkey1: