How to make podcasting work for you as a marketing vehicle

[mandy]

How to make podcasting work for you as a marketing vehicle

As podcasting ramps up, marketers must figure out how to both support podcasting and fit it into a marketing mix. Current podcast listeners tend to be early technology adopters who are well-educated males with high average income. In addition, they're time pressed, which makes them a more attractive market as they're hard to reach via traditional media. Here are some of the ways marketers are making podcasting work for them.

Podcasting is another marketing tool that's great at reaching and engaging niche consumer segments. As a marketer, you can either create your own media outlet or advertise with an established content company that provides content compatible with your brand.

Podcasts serve a variety of marketing objectives while reaching a broad spectrum of niche constituents...

full article: http://www.clickz.com/experts/crm/action...hp/3608416

[mandy]

A related article offers 5 tips on using podcasting to achieve a successful advertising campaign.

Advertisers have a tremendous opportunity to get their message out in this fragmented media landscape. But understandably, advertisers and podcast producers fear turning off users and losing their attention by botching the campaign. Unlike podcasting itself, podcast advertising shouldn't be just all talk. It's time for marketers to take action. Here are five tips for launching a successful podcast ad campaign.

Keep your message brief...
Vary your creative...
Don't underestimate your audience...
Place your ads interstitially (don't use pre- or post-roll)...
Don't imitate broadcast radio...

full article: http://imediaconnection.com/content/9614.asp