Entrepreneur errors: focusing simply on making money and not making meaning

[mandy]

A straight-talking (and very funny) business "evangelist" who worked at Apple Computer from 1983 to 1987, Guy's job was to spread the word about the Macintosh. Now he runs Garage.com, a venture capital firm looking for the next big thing...

The big mistake he sees a lot of entrepreneurs make is to focus simply on making money and not making meaning. "That is a big turnoff for a venture capitalist," he said. "We want to make meaning; to change the world."...

Another of his rules of thumb: "niche thyself." You want to sell those products for which there is a very high value to the customer and for which you have an ability to provide a unique product or service. An example of a product with low value to the customer and which is not unique? The dot-com (or dot-bomb) companies such as the many pet food sellers (the problem being "dog food weighs a lot!"), he said...

full article: http://auctionbytes.com/cab/abn/y06/m06/i14/s03