Merchant Advantage Channel Management Service for Ecommerce Businesses

[mandy]

A review of the Merchant Advantage channel management service for small and medium sized ecommerce businesses:

Merchant Advantage's Channel Management, a hosted solution to help small and medium sized businesses (SMB) deal with managing their feeds to shopping comparison sites, measuring click performance and return on investment (ROI)...

Merchant Advantage boasts partnerships with eBay, ProStores, Become.com, Shopzilla, Gifts.com, and PriceGrabber, among others, all of whom have their own feed submission processes, informational and technical requirements. Merchant Advantage has addressed this time consuming (and difficult to measure) issue by allowing clients to upload product information and specify the desired channels in Channel Management using a dashboard...

full article: http://www.webpronews.com/insiderreports...merce.html

[mandy]

Another review of Merchant Advantage:

Merchant Advantage works with eBay, Shopzilla, PriceGrabber, Gifts.com, Shopper.com and others, all of which have their own protocols for submitting product information. Arndt's company pre-configures the upload process so small online merchants can easily specify the desired channels and transmit their catalog information using a dashboard interface that sits on their desktop.

Expose Your Business, Evaluate Sales
The company also just released Chanalytics, a free, integrated upgrade to its channel management tool, to help online merchants monitor the cost-effectiveness of their marketing campaigns on shopping destination feeds. The new feature gives business owners immediate statistical feedback on how their products are performing on shopping comparison sites so they can react to it in real time.

"We give you the tool to feed your information to dozens of shopping destination sites seamlessly. If you decide you no longer want to sell a product, you don't have to go through and rework everything for each one," says Arndt, who traveled the world long before the Amazing Race...

full article: http://www.ecommerce-guide.com/solutions...hp/3625441