AdWords to offer Advertisers Click Fraud Stats

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AdWords to offer Advertisers Click Fraud Stats

07-26-2006, 07:57 AM,

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mandy Offline

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AdWords to offer Advertisers Click Fraud Stats

Quote:Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads with changes it's set to make to its AdWords system late Tuesday.

Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered,,,

Without relevant click fraud data from Google, advertisers have had to rely on estimates from third-party companies that provide services to combat click fraud and that Google accuses of inflating numbers to drive more business...

full article: http://news.com.com/Google+to+offer+adve...g=nefd.top

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