Screw postage and shipping, sell downloadable stuff

[misteroriginal]

NEW YORK (Fortune) -- If you wanted to start a big media company from scratch today, knowing that people increasingly are going to get their entertainment and information from the Internet and their cell phones, you probably might avoid owning a magazine publishing business. (Sorry, Time Warner, parent of Fortune and CNNMoney.com).

You also might pass on holding broadcast networks. (Apologies to CBS, NBC Universal and Disney and News Corp.) But perhaps, knowing that consumers love to download tunes and buy mobile ringtones, you might want a piece of the music business. Video games seem to be hot properties online and for cell phones, too.

And just to make sure you understand these new distribution mediums, you might want to hold ownership stakes in wireless and broadband service providers.

In other words, you might build something that looks a lot like French media company Vivendi.

http://money.cnn.com/2006/07/27/news/com.../index.htm