Websites with highest visitor-to-buyer conversion rates

[regic]

Women’s apparel retailer Lane Bryant Catalog led all e-retailers with a June conversion rate of 24% of its unique visitors in June into purchasers, the report says.

Ranked second was KingSize.com, which had a June conversion rate of 20%, followed by Lands’ End, 18.8%; Proflowers.com, 18.7%; Roaman’s17.7%; Office Depot, 17.6%; QVC, 15.1%; Symantec, 12.9%; Chadwick’s, 12.8%; and 1-800-Flowers.com, 12.5%.

full article: http://www.internetretailer.com/dailyNews.asp?id=19415

[misteroriginal]

It can't be coincindence that Lane Bryant, KingSize, and Lands End lead the pack. My new policy is to never say anything controversial, but is it possible that their customers share a commonality? Like maybe they are so daft when it comes to fashion, that fit and fabric just plain don't matter. I mean, if you're going to wear your basic plaid country bumpkin burlap bag, I'm guessing you might as well buy the first thing you click.

Of course, the Proflowers make sense, because it's how men make up for their mistakes. No point wasting a lot of time on it.

[maggie777]

is it possible that their customers share a commonality?

The commonality is that many of the leaders with the exception of the flower sellers have print catalogs.  The customers are probably selecting the merchandise in the catalog, or when watching QVC, and then ordering it on the Internet. 

[misteroriginal]

Oh! Yes! That's a good possibility too. Actually, it's probably more likely.

[bargainbloodhound]

[quote author=maggie777 link=topic=4606.msg19480#msg19480 date=1154585024]

is it possible that their customers share a commonality?

The commonality is that many of the leaders with the exception of the flower sellers have print catalogs.  The customers are probably selecting the merchandise in the catalog, or when watching QVC, and then ordering it on the Internet. 
[/quote]



I'm sure the conversion rates they're receiving from organic/sponsored search visitors are much lower than their overall  conversion rate.