Scoring a catchy domain name can make a small business

[mandy]

These days, you really can't start a small business without getting on the Web, but it's also never been harder to score a snappy URL.

There's reason to worry about a shortage of marketable domain names. To date, more than 70 million domain names have been purchased, and most - if not all - dictionary-word domain names (i.e. house.com, furniture.com) have already been taken.

But that doesn't mean business owners should give up the search for a domain that is easy to remember and could boost traffic.

Ideally, with the right domain name, customers will type the company's url directly into the address bar instead of using a search engine to navigate to the site...

full article: http://money.cnn.com/2006/08/02/smbusine.../index.htm