Google Base: using attributes to increase your search exposure

[mandy]

Our search refinement experiment has garnered a lot of interest from the Base community. To recap, this feature provides Google.com searchers with fields and categories to better focus, refine or narrow their original search query to more easily find the content they're looking for. For example, if you search for 'recipes' on Google.com, you see a search refinement option at the top of the search results that includes choices for type of cuisine and main ingredient. Selecting a cuisine (Italian), and main ingredient (pasta) will provide you with a page of more detailed and relevant search results about Italian pasta recipes. And within that page, you'll have additional options for refining your search even further. We're still testing this refinement feature across several content categories to help people more easily find exactly what they want.

As a Base provider, how can you get your content or product listed on Google.com and these refined search results pages? It's relatively simple: the more detailed information you provide about your item, the better its chances to be included in Google.com search results. While our search algorithm takes many factors into account, content and listings with detailed attributes assigned to them have a greater likelihood of appearing on Google than those without. Here are some example suggestions for attributes by category:...

full article: http://googlebase.blogspot.com/2006/08/p...-work.html