Want to get a higher price for an item you're trying to sell?

[mandy]

Attention eBay auctioneers: Want to get a higher price for an item you're trying to sell?

Set the auction's starting price as low as possible.

Unless it is an item you don't believe there's a lot of interest in; in that case, start the auction at a higher price.

This advice is brought to you by PhD researchers at Northwestern University's Kellogg School of Management...

The professor's research looked at:

...combined data from completed eBay auctions, the findings from related research studies and results from a lab experiment

full article: http://www.chicagotribune.com/business/c...siness-hed