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***mandy*** · 08-20-2006, 10:56 AM,

Quote:SUMMARY
What can you do when, due to your subject matter, many online media won't run ads for your ecommerce store? You test, and test, and test some more. Discover guerrilla techniques used by a top toy site for women. Includes conversion marketing, affiliate and email campaign tactics that more mainstream ecommerce sites could pick up ideas from:

full article: http://marketingsherpa.com/sample.cfm?ident=29673

Some of the tips suggested by the article that could be used by all ecommerce sites to drive traffic and conversions are setting up your own affiliate program, starting a customer advisory council, content adjustments, encouraging customer product reviews, professional product photos, testing, testing, testing, and more....

BellisimaJ. · (This post was last modified: 08-20-2006, 11:21 AM by BellisimaJ..)

Some really good marketing ideas, whether or not your site is mainstream. I especially liked the concept of the customer advisory council and the customer product reviews.

Quote:The site now features user reviews of most products. The merchandise team discontinue products that get consistently bad ratings. However, they allow negative reviews for currently sold stock to stay live in the policy of honesty is best.

18% of shoppers who post a product review wind up redeeming their 25% discount coupon.