Using common sense techniques to overcome a small search marketing budget

[mandy]

"Don't simply do what all the big players are doing. Instead, find new or non-traditional marketing methods," said McGee.

One example today is the growing practice of local search, where new opportunities seem to crop-up daily. Local search campaigns are a great way for small-and medium-sized companies to reach searchers in a very focused manner at far less cost than national efforts. Matt touched upon the obvious choices, including Google Local, MSN Local, Yahoo Local and Ask Local. But small businesses also should investigate other options, like CitySearch, TrueLocal, Local.com, Yelp, Info USA and MerchantCircle.

In terms of non-traditional marketing methods, Matt suggested contributing to online social networks and communities. "Message boards, discussion groups, social networking sites, blogs, and even Flickr can be great ways to promote small businesses online," explained McGee. "The key is to feel passionate about being an active contributor, rather than just participating to sell a product or service."...

full article: http://searchenginewatch.com/showPage.html?page=3623275