Google Checkout and retailers concerns over ceding customer ownership to Google

[mandy]

Proprietary Survey Indicates eTailer Caution. Last week we spoke with more than 30 online retailers at the 15th Annual eTail Conference in Philadelphia. 81% of the online retailers indicated that they probably will not implement Google Checkout primarily due to the concern about ceding customer ownership to Google. Specifically, online retailers were concerned that Google limits online retailers’ ability to market to customers directly. The online retailers we spoke with also expressed concern about disintermediation, lack of system flexibility and the perception that Checkout provides Google too much visibility into their business, especially relating to Google search driven conversion rates...

full article: http://www.comparisonengines.com/2006/08...ecommerce/

[FiberGuy]

It's a Google, Google, Google, Google world.....