Using Google Base to give your ecommerce business an edge in the marketplace

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Using Google Base to give your ecommerce business an edge in the marketplace

09-01-2006, 12:06 PM,

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mandy Offline

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Using Google Base to give your ecommerce business an edge in the marketplace

Quote:While eBay continues to make headlines with an announcement of ProStore's upgrade, Google still surprises with stealth offerings such as Google Base, a powerful, free service that can quickly provide your e-commerce business with an edge in the marketplace...

What this means to Web store owners is, though it's not designed specifically for online sales, Google Base, if used properly, can put your items at the top of a Google Search, linked to Froogle, in less than 48 hours for free...

One seller used Base to submit an entry for a particular type of gold ring and, within two days, the item showed up at the top of the page, above the organic Google search results. It even had a shopping bag icon next to it. Additionally, clicking on the link called "product search results for gold dollar sign ring" brought you to a listing in Froogle. Not bad for a free service, considering there were approximately 4.6 million results. The down-side is that your item may not stay at the top of the heap, so it takes some nurturing and noodling to maintain your ranking, but new tools will let you do that...

full article: http://www.ecommerce-guide.com/news/news...hp/3629646

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