The most overlooked SEO technique: Title Tags

[mandy]

There's one fabulous SEO technique that's overlooked all the time. It's one little thing that website owners can do to dramatically improve their site's rankings...

Your title tags. All of them, but especially your home page and your all-important product pages, need to be optimized with your top keyword phrase for that page. But it's amazing how many times I've visited client sites where the title tag for every page reads simply: "The ABC Insurance Company" or even worse "Home Page"...

Let's say your top 2 keyword phrases are "flood insurance" and "insurance protection program". Your title tag could read "Flood Insurance Protection Program, The ABC Insurance Company". Both search terms are there, they appear first in the tag, and the company name follows. All bases covered...

full article: http://www.searchnewz.com/topstory/news/...bCopy.html