Using YouTube to Advertise Your Brand

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Using YouTube to Advertise Your Brand

09-05-2006, 10:23 AM,

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mandy Offline

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Using YouTube to Advertise Your Brand

Quote:So, how do you leverage YouTube for your brand? First, consider whether you want to go with one of the packaged YouTube offerings it just announced or take a grass-roots approach.

When you consider YouTube, be prepared to break out of the way you've traditionally approached advertising, offline and on-. "This new medium requires finding a balance between traditional online advertising and new creative approaches that engage consumers in an active way," says Chad Hurley, CEO and cofounder of YouTube. "Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube."

Participatory Video Ads

The new Participatory Video Ad (PVA) is a user-initiated video advertisement with all the YouTube community features enabled. Consumers can rate, share, comment, embed, and add as a favorite advertising content. Rather than interrupt a consumer's experience, YouTube feels it's created a model that encourages engagement and participation...

full article: http://www.clickz.com/showPage.html?page=3623318

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