Retailers Benefit From Back to School Promotions

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Retailers Benefit From Back to School Promotions

09-16-2006, 09:12 AM,

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mandy Offline

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Retailers Benefit From Back to School Promotions

Quote:Category Driven Sales

She reasoned that retailers with offerings in certain product categories -- bags, apparel, office supplies and some electronics -- do better than others during the back-to-school season.

"Online retail reflects the offline retail season," Sucharita Mulpuru, an analyst with Forrester Research, told the E-Commerce Times. "Back-to-school is usually very strong in certain categories -- office supplies, general merchandise, sporting goods."...

Generally, she added, kids are becoming more educated as online shoppers. They actively share information over the Internet with their friends...

full article: http://ecommercetimes.com/story/nadhMlXr...lers.xhtml

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