Retailers Benefit From Back to School Promotions

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Retailers Benefit From Back to School Promotions

09-16-2006, 09:12 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Retailers Benefit From Back to School Promotions

Quote:Category Driven Sales

She reasoned that retailers with offerings in certain product categories -- bags, apparel, office supplies and some electronics -- do better than others during the back-to-school season.

"Online retail reflects the offline retail season," Sucharita Mulpuru, an analyst with Forrester Research, told the E-Commerce Times. "Back-to-school is usually very strong in certain categories -- office supplies, general merchandise, sporting goods."...

Generally, she added, kids are becoming more educated as online shoppers. They actively share information over the Internet with their friends...

full article: http://ecommercetimes.com/story/nadhMlXr...lers.xhtml

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Retail: Back to College Spending Expected to Be Weak	mandy	0	2,059	07-28-2008, 09:32 AM Last Post: mandy
	Planning and Timing Ecommerce Promotions	mandy	0	1,772	07-19-2008, 09:02 AM Last Post: mandy
	Ecommerce Sellers Benefit From Widget Mania	mandy	1	1,849	11-08-2007, 11:23 AM Last Post: mandy
	Customers like free shipping promotions more than product discounts	mandy	0	1,656	10-09-2007, 08:02 AM Last Post: mandy
	Ecommerce: Five Steps of Successful Promotions	mandy	0	1,728	08-31-2007, 10:57 AM Last Post: mandy
	Strong Back to School Spending Predicted, Fastest Growth in Electronics Footwear	mandy	0	1,658	07-20-2007, 07:26 AM Last Post: mandy
	Privacy worries don`t keep consumers out of online surveys and promotions	Kristijntje	0	1,874	01-31-2006, 10:16 AM Last Post: Kristijntje
	Click-to-call-back works better than text chat for boosting sales	mandy	0	2,087	09-30-2005, 04:05 PM Last Post: mandy

Forum Jump:

Users browsing this thread: 2 Guest(s)