Spain's ecommerce market growing 60% but slow to attract females, older shoppers

[Kristijntje]

Spain's e-commerce market has yet to attract a large percentage of female and older online buyers...

...retail e-commerce sales in Spain totaled an estimated Eur2.1 billion ($2.7 billion) in 2005. Between 2000 and 2005, Spain's online sales of products and services grew at a 60% annual rate. But to put things in perspective, Spain's e-commerce sales lag well behind those of the three regional heavyweights: the UK, Germany and France...

In 2005, one in four Internet users in Spain had purchased goods over the Internet, translating into a total of 4.3 million online buyers. The average online buyer over 15 years old bought about Eur495, ($614) worth of goods last year on the Internet. This amounts to a 6.7% increase over the Eur464 spent per online buyer in 2004...

full article: http://www.emarketer.com/Article.aspx?1004142