Getting your site noticed with Link Baiting and Viral Marketing

[mandy]

Generating Buzz With Link Baiting and Viral Campaigns...

Rand defines link bait as attracting anyone who can link to your site. The goal is to get the highest level of traffic that linkers can provide. One must first research how link-worthy their sector is. How competitive is your business? Who is well read in your industry? These are questions one has to ask. Search Delicious or Technorati to see what people are tagging in your specific industry.

Once you identify link bait opportunities, the next step is to select content focus. Focusing on your own brand is important. Rand's Page Strength Tool is a perfect example of developing something that will ultimately help branding. He also recommends constructing content around popular keywords. This will involve a bit of keyword research which is easily done with tools like Wordtracker and Keyword Discovery. Also check out what is most popular at tagging sites (Digg, Technorati, Yahoo’s Site of the day).

Cameron Olthuis focused on managing your buzz. The first step is to track comments on blog posts, forums and message boards. Subscribing to RSS feeds helps automate this process a bit. The idea is to learn what people are saying about you, whether good or bad. Either way can be good so long as you join the conversation.

full article: http://searchenginewatch.com/showPage.html?page=3623287