Rich media applications take product display to a new level—but do they pay?

[mandy]

Rich media applications take product display to a new level—but do they pay?

TigerDirect Inc.’s vice president of creative Dan Brown cares about one thing: conversions. His team works hard at developing creative for TigerDirect.com, building on a base of specs and product information from manufacturers. But he’s betting that additional new content from some 40 manufacturers, enriched by technology provider WebCollage Inc. and delivered via the web to TigerDirect.com for customer viewing, will accelerate his progress.

At Anthropolgie.com, Ranjana Sharma, manager of e-commerce, already knew that the drop-off rate at some points along the check-out route was higher than she wanted. One hypothesis: sticker shock at checkout, given the price points of some of the merchandise...

full article: http://www.internetretailer.com/article.asp?id=19749