He likes/She hates: Web Site Design and Gender Marketing Differences

[mandy]

If you're building a website for female consumers, then you need to do it differently than if your site is for males or for everybody...

The three main online gender differences
The differences between men and women show up in so many ways that to ignore them in marketing is to defeat marketing's purposes. Three differences that directly apply to designing marketing material are:

  1. Women purchase strategically; men purchase immediately.
  2. Women are cogno-emotionally placial; men are spatial.
  3. Women consider other's opinions as a guide to making their own decision; men consider others' decisions as a guide to forming their own opinions.

full article: http://imediaconnection.com/content/11359.asp

[BellisimaJ.]

Excellent article.

[stardust]

Everything that person said is exactly opposite of what I have encountered in my experiences.