Web ad revenues soar 26%

[mandy]

As of June, advertisers had spent $5.8bn to place ads online this year, a 26 per cent increase compared with the first six months of 2004, according to a new report.

This record spending was once again led by ads linked to web search results...

...search ads accounted for 40 per cent of internet ad sales, in line with last year, the group said. Banner ads and classified listings were the next-biggest ad categories, attracting 20 per cent and 18 per cent

http://networks.silicon.com/webwatch/0,3...743,00.htm

[amy]

streaming video or audio ads 8% of spending but fastest growing segment

online sponsorships of sites/events/email messages 5% of spending and shrinking