Sprucing up your web site

[mandy]

Your business probably has a website. And you may have paid a developer a lot of cash to set it up. But have you invested in it recently? Technology on the Web gets stale fast, and it doesn't take long for sites that were once fast and shiny to feel sluggish and dated. Fortunately, Web design and development are experiencing something of a renaissance. Thanks to near-ubiquitous broadband, features that developers once could only dream of--digital mapping, smart searching, customer analysis, video, podcasting--are now within reach of nearly everyone. And you don't have to spend a fortune; many of the most intriguing bells and whistles are open-source tools available for free. Bear in mind that this can be a far cry from plug and play: If you're not versed in, say, Asynchronous JavaScript or XML, you might need to engage a techie. But a site that feels fresh is probably worth the investment...

full article: http://www.inc.com/magazine/20060901/handson-tools.html