Rumors that ValueClick may sell Commission Junction

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Rumors that ValueClick may sell Commission Junction

10-11-2006, 09:42 AM,

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mandy Offline

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Rumors that ValueClick may sell Commission Junction

Quote:Speculations on ValueClick, Why It Might Sell CJ, and Who Might Buy CJ...

CJ has a number of business risks, but to me, two stand out and might keep Jim Zarley - CEO of ValueClick - and Tom Vadnais - President General Manager Commission Junction and Mediaplex - up at night.

First, eBay has outgrown its partnership with CJ, and it is clearly time for eBay to become less dependant on CJ. eBays recent move to set up their own affiliate infrastructure unmistakably indicates eBays longer term plans to wean itself over time from CJs steep fees.

Second, industry watchers have privately wondered if the ValueClick leadership understands affiliate marketing...

full article: http://affiliatetip.com/news/article00856.php

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