Promotional Microsites Gaining in Popularity As An Advertising Vehicle

[mandy]

Microsites -- highly focused mini Web sites within larger ones that encourage consumers to create content -- will be growing in popularity among larger online advertisers in the coming year, according to a report released last week by JupiterKagan.

"The use of promotional microsites will grow most strongly among the largest advertisers in the coming year," notes the report. "While only 30 percent of companies whose annual revenues exceed US$500 million used promotional microsites in the past year, 45 percent of such companies plan to use them in the coming year."...

"A recent successfully targeted microsite was created by Organic for X-Men: The Last Stand on MySpace.com," the report notes. "MySpace is often used as a forum for discussions about movies, and was therefore an appropriate interest-based placement, driving millions of targeted visitors."...

full article: http://ecommercetimes.com/story/9cp2w0HU...rity.xhtml