Googazon could dominate Internet Retail Search...

[mandy]

As the World Wide Web evolves into a collection of Web services, one or two huge players could come to dominate retail search. Gartner analyst Hung LeHong laid out that scenario at the annual Gartner Symposium/ITxpo here.

"It's a scary scenario. A few major players could take over Web 2.0," said LeHong, suggesting that a merged entity such as Google and Amazon—call it Googazon—could mediate half of all online transactions.

LeHong termed such a role "pretailing," or serving as the place where consumers would search for a vendor and compare prices and special offers before buying...

full article: http://www.thechannelinsider.com/article...016_1.aspx