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***mandy*** · 10-18-2006, 08:59 AM,

Quote:Yahoo Inc. reported a second straight quarter of disappointing financial results Tuesday, but gave investors some hope for a rebound.

The company said it had started testing a much-anticipated Web search system designed to compete against its biggest rival, Google Inc.

Yahoo's shares rose as much as 5% in after-hours trading Tuesday even though the company said the new system wouldn't help its bottom line until next spring...

Although Yahoo still claims to own the most-visited site on the Web and remains the leader in e-mail and other Internet activities, the company is being squeezed by faster growth elsewhere....

full article: http://www.latimes.com/technology/la-fi-...technology

Quote:One step Yahoo hopes will improve its search revenue is the launch of its new search marketing platform, code-named Project Panama. The campaign management platform went live Tuesday, and advertisers in the U.S. will be invited in stages to begin the transition. A new ranking system for ads includes ad quality, similar to the "Quality Score" incorporated into Google's Ad Rank model. It's on track to launch in the first quarter of 2007...

Another element of Yahoo's response to marketplace challenges are recent distribution deals with eBay and Telemundo, which are expected to be fully deployed early next year, and continued efforts to build some of the "most-coveted inventory on the Web," such as the redesigned Yahoo home page, Semel said.

Going forward, Semel said Yahoo will stick with its priorities of social media, video, and mobile access. "There are new players in each category, but Yahoo has a well established position in each of these."

full article: http://clickz.com/showPage.html?page=3623715