New venture aims to place point of sale multimedia ads in shopping malls

[mandy]

A GIANT advertising company is teaming up with a giant property company for a venture that aims to help turn the shopping mall into a medium not unlike television, radio, newspapers or the Internet...

The joint venture, to be formally announced today, will sell commercial time on screens to be placed at or near the entrances, food courts, escalators and corridors of Simon malls across the country...

A major reason marketers are looking to run more ads at the point of sale is that this type of environment is already heavily commercialized. Unlike television, where commercials are widely deemed to be interruptive annoyances, shoppers expect ads in stores...

full article: http://www.nytimes.com/2006/05/12/busine...2adco.html