Monitoring Bounce Rates to Improve Conversion Ratios

[mandy]

An effective web page draws visitors in and keeps them there. When the Internet was new, people would surf from site to site just for the fun of discovery. Today’s Internet users are much more sophisticated. They know what they are looking for and want to find it quickly. If they don’t find a clear path to the information they seek on your site, they will head back to the search engines for a better fit. Monitoring your site’s “bounce rate” is a quick way to determine if your visitors are finding the products they need. 

What's a Bounce Rate? 

“Bounce rate” is a term used by Google Analytics and other similar packages. Your bounce rate is one way to know if people are staying on your site or leaving right away, and you can use it to generally understand how well your home page design is working. If bounce rates are high, conversions are probably low, and there’s likely some design or usability issue that can explain why...

full article: http://www.practicalecommerce.com/articl...ion-Ratios