The growing problem of Video Spam on YouTube

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The growing problem of Video Spam on YouTube

10-29-2006, 10:30 AM,

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mandy Offline

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The growing problem of Video Spam on YouTube

Quote:This MediaPost piece discusses a Wendys campaign on YouTube commercials that masqueraded as videos on the site. There was considerable exposure apparently, with some users responding positively and others critical of the spots.

Even though these spots may have been clever, edgy or entertaining, theyre effectively video spam because they were put there by an ad agency on behalf of Wendys. Get ready, theres going to be a lot more of this once marketers clue in to how effective (and cheap) YouTube and online video sites are as an alternative to conventional TV advertising...

full article: http://www.searchenginejournal.com/?p=3950

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