Google Video agrees to share revenues with makers of Coke & Mentos II Video

[mandy]

Google has begun sharing advertising revenue with the makers of a popular video clip in a groundbreaking deal that could drive up the costs of competing in the fledgling video-sharing sector.

The search company has agreed to turn over most advertising revenue generated by the latest video from Fritz Grobe and Stephen Voltz, creators of "The Diet Coke & Mentos Experiment", according to Peter Chane, a senior product manager for Google Video.

In exchange, Grobe and Voltz, who saw their original offering - which shows a version of Vegas' Bellagio Fountains made of 101 two litre bottles of Diet Coke and 523 Mentos - catch fire with video-sharing fans last summer, have agreed to let Google host their latest video, "The Diet Coke & Mentos Experiment II"...

...inviting talented videographers to share in the ad revenue generated by their clips is the way of the video-sharing future, analysts say. Metacafe, one of the top 10 video-sharing sites, also announced on Monday that it will pay $5 to video creators for every 1,000 times their video is watched...

full article: http://networks.silicon.com/webwatch/0,3...722,00.htm