Long-time advertisers abandon banner ads in favour of search

[mandy]

Major portals are searching for new ad formats to appeal to long-time Web advertisers, amid signs that success at attracting FMCG brands online is driving others away from banners.

Firms that have been the backbone of online advertising for years are increasingly turning to search marketing, ...as big brands take over banner slots.

http://www.newmediaage.co.uk/Document.as...f8856b6f9f

[bargainbloodhound]

is driving others away from banners.

I think banner advertising died as an effective advertising medium about 5 years ago.  Its good if you're just running banner ads to raise brand awareness, but it s*cks compared to other methods if you're trying to get buyers to come to your site and make actual purchases.