adMarketplace Replaces eBay Keyword Program

[mandy]

When eBay dropped its Keywords paid-search program in September, sellers had the option of continuing to use adMarketplace, which had powered the program for eBay since 2003. Rather than ads appearing on the eBay site, however, adMarketplace ads now appear on partner sites like Ask.com. Like its predecessor, the AMP Keyword program drives traffic to sellers' eBay listings.

Recently, some sellers have expressed frustration on eBay discussion boards about the program, complaining that they can't get answers about where exactly their ads are appearing. eBay had given premium Store owners free credits to use toward the eBay Keywords. The change to a fee-based program appears to be the cause of at least some of seller questions. AuctionBytes talked to adMarketplace president Adam Epstein to get some clarification on how the program works.

Epstein said that, like other self-service ad services, advertisers deposit funds to activate their account and create ads. Sellers choose keywords and how much they are willing to pay for ad clicks (just like the Google AdWords or Yahoo Search Marketing programs). Sellers are not able to select the websites on which their ads will appear. Rather, the adMarketplace program does "real-time optimization."...

full article: http://auctionbytes.com/cab/abn/y06/m11/i03/s02