How to stretch every ad dollar spent

[mandy]

Businesses that have been advertising online for some time may well have the sensation of being the early arrivers in an increasingly crowded room. As more ad dollars flow online, marketers are increasingly bumping into one another, elbowing for space and bidding up search keywords and other prime online advertising real estate. Costs and complexity of the ads continue to increase for the merchants and other businesses attempting to use the Internet to reach customers, attract them to their own Web sites and convert them from shoppers into buyers...

Not surprisingly, software and services vendors are moving into the increasingly expensive and complex online ad space, offering to cut through the clutter and help businesses extract every possible dollar out of their ad investments...

full article: http://ecommercetimes.com/story/SaNnLHwd...lars.xhtml