Burger King to make feature length movie about Burgers...what next, BudTV?
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11-11-2006, 11:59 AM,
Post: #1
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Burger King to make feature length movie about Burgers...what next, BudTV?
Quote:Marketers have found a new way to try to keep viewers from tuning out: offer them TV shows, movies and online programming created by the marketers themselves, often with help from their advertising agencies. full article: http://www.nytimes.com/2006/11/10/busine...ml?ei=5090&en=99d45c2f775a63a0&ex=1320814800&partner=rssuserland&emc=rss&pagewanted=all |
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11-11-2006, 03:12 PM,
Post: #2
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Re: Burger King to make feature length movie about Burgers...what next, BudTV?
Quote:Advertiser-produced content often called branded content is a nascent trend. It's a trend that I hope falls flat on its face and dies. Quote:viewers had to be in the know to associate the movie with Mountain Dew. Keeping the fact that its primary purpose is to advertise a product hidden is really slimy, especially when the programming is aimed at children. |
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11-11-2006, 03:17 PM,
Post: #3
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Re: Burger King to make feature length movie about Burgers...what next, BudTV?
I personally would like to see a movie about coffee... imagine that... with a catchy promotional phrase like "from bean to brew" or something.
Then again, I think I just need another cup. |
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