Google AdWords Landing page quality update will change bidding and ranking

[mandy]

In the next few days, we will be making two changes to how AdWords evaluates landing page quality. First, we'll begin incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as we do for ads showing on Google.com and the search network. Advertisers who may be providing a poor experience on their site will notice that their traffic across the content network decreases as a result of this change. Second, we're improving our algorithm for evaluating landing page quality and incorporating landing page content retrieved by the AdWords system.

As with our July system update, both of these changes will affect a very small portion of advertisers, so the vast majority of advertisers will not be affected at all by either change. However, those who may be providing a low quality user experience will see an increase in their minimum bids for Google.com and the search network and/or a decrease in traffic across the content network. In most cases, we expect that the higher minimum bids will cause the low quality ads and keywords to become "inactive for search." Since July, we've received quite a few questions from advertisers about our landing page quality initiatives, and I'd like to address the most common ones today:

Why are you focusing on landing page quality?...
What do you consider to be a high quality landing page?...
Will my landing page quality affect my ad's position?...

full article: http://adwords.blogspot.com/2006/11/land...pdate.html