Yahoo Buys Social Networking Contest Site Bix.com

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Yahoo Buys Social Networking Contest Site Bix.com

11-18-2006, 10:52 AM,

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mandy Offline

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Yahoo Buys Social Networking Contest Site Bix.com

Quote:Yahoo said Thursday it had agreed to buy Bix.com, a site that enables users to create online contests that others can judge as the portal bids to bolster its lineup of social networking offerings.

The financial terms of the deal were not disclosed. Yahoo said that Bix.com founder and CEO Mike Speiser -- also the co-founder of user-generated content site Epinions.com -- will join Yahoo's own social networking and online photo-sharing division.

Contests run the gamut from having others judge photography or poetry to beauty competitions and lip-synching, or users can vote interactively on home-made videos..

The real potential for YouTube and other sites, such as Bix, comes as they develop "a completely different kind of advertising form, one that is based on community engagement and involvement, rather than the traditional interruptive style of advertising,"...

full article: http://ecommercetimes.com/story/KcjhaChO...mbit.xhtml

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