Why Sites Lose Sales: How small misses can add up to big sales losses

[mandy]

J. Crew is by no means the only online retailer to drop the ball on what seem like easily-fixable glitches that plague sites and online marketing efforts. And those glitches are not just annoying—they result in bailouts by frustrated shoppers, lost cross-sell and up sell opportunities, and who knows what impact on web-influenced offline sales

Most reasons web sites lose sales fall under the two main categories of usability and trust,

http://www.internetretailer.com/article.asp?id=16239

Among the top problems cited are: unfiltered search lists, unexplained product specs, content that distracts, spending on the wrong site features, site security, making customers jump through hoops