eBay Sellers and Skype's Click to Call

[mandy]

Conclusion
eBay is not releasing results of the limited SkypeMe click-to-call integration into eBay.com. While plenty of eBay sellers appear underwhelmed with the concept, there may be categories where the functionality will prove to be a success, and results may vary geographically.

However, it appears click-to-call functionality elsewhere on the Internet is already achieving some success. This may be due in part to the selling model on eBay. Margins are often much tighter, and sellers may view spending time speaking to eBay shoppers by phone less productive than shoppers on their own ecommerce sites. Size of sellers' businesses may also play a role. A September Wall Street Journal article entitled "Marketers Embrace Click to Call" stated that among the biggest users of click-to-call are big retailers, "which like the technology because it helps reduce the number of uncompleted sale transactions."

eBay sellers may want to run their own tests before drawing conclusions about click-to-call functionality, since so many factors relating to their own individual businesses would affect the return on such an investment of time.

full article: http://auctionbytes.com/cab/abn/y06/m11/i27/s02