Best Stores on the Web Books, CDs, DVDs: Abebooks.com and more...

[mandy]

Back in the day, books and CDs were the products that pioneered e-retailing. Because retailers of these products generally have been selling for longer periods than many other merchants, they have always had a leg-up when it comes to innovating web site design and functionality. Today they continue to march forward, but some of these e-retailers are marching at a faster pace—and as such easily staying ahead of the pack.

Abebooks.com marched way ahead of the pack this year by investing in a social networking site that today links social networkers at LibraryThing.com with the products and content on Abebooks.com. Social networking is a wholly unproven marketing tactic for e-commerce—and basically any industry. But Abebooks.com executives believe this kind of use of a social network will pay off...

The content-rich and uncluttered Abebooks.com provides the tools and the people to help anyone try to find a book—whether the searcher knows a lot or little about it. The e-retailer’s powerful site search and drill-down technologies and techniques help shoppers dig their way through the merchant’s pile of 100 million books. And if a shopper simply has too little to go on, he can get a little help from some friends in trying to find the needle in the haystack...

full article: http://www.internetretailer.com/article.asp?id=20663

[BellisimaJ.]

I am thinking that social networking is looking more and more like the future of marketing online. Those of us who learn to use this early on will be ahead of the pack, so to speak. 


Good morning, Mandy, TY!