“Cyber Monday” isn’t necessarily D-Day for online retailers

[Kristijntje]

In a data review demonstrating that “Cyber Monday” isn’t necessarily D-Day for online retailers anxiously watching holiday sales numbers, Performics, the performance marketing-based unit of DoubleClick, says its data show that “Cyber Monday” – the Monday after Thanksgiving that has generally been viewed as the busiest online shopping day of the season -- is actually just the first of four peak Mondays through the holiday season.

And a second online holiday shopping study released by digital marketing technologies provider Atlas, a unit of aQuantive Inc., shows that both Mondays and Tuesdays are the busiest online shopping days of the holiday season, showing 25% greater activity than during the rest of the week...

full article: http://www.internetretailer.com/dailyNews.asp?id=20515

[FiberGuy]

Here was last year's response on OTWA:

http://www.otwa.com/community/showthread.php?t=36150&highlight=cyber+monday

I can sum up our "Cyber Monday" success in one word... one, very long word....


phthphthphthphthphtpht *deep breath* phtphtphtphtphtpht......


We offered 15% off this past Monday and we had one sale...

Hope there were some successes from other OTWA'ers...

[joflora]

Cyber Monday was a complete bust for me last year. Very slow.

Jo

[jezebel]

I finished my holiday shopping. 

[thentavius]

My new site is too new. I doubt I'll get any sales from the site. Still busting my butt trying to get it "out there" on the net.

[bargainbloodhound]

Cyber Monday was average for us last year.

both Mondays and Tuesdays are the busiest online shopping days of the holiday season, showing 25% greater activity than during the rest of the week.

I agree and it is true year round for us.

It also found that most clicks occur during the workday and work week,

Most of our sales occur then too.  When we sold on eBay the opposite was true.

[valleygirl]

I've learned from experience that Cyber Monday lasts from mid-October right up to Christmas.  

[mandy]

Another Cyber Monday article:

The biggest online holiday shopping day is not, as it turns out, the Monday after Thanksgiving.

Only 10 percent of Americans surveyed online said they will shop on the Web on so-called Cyber Monday, according to a report published Monday by MasterCard. The survey was conducted by Ipsos Insight for the credit card company.

Last year, the day with the highest amount of Web transactions processed was actually December 5, a week after Cyber Monday,...

full article: http://news.com.com/2100-1017_3-6137302.html?part=rss&tag=2547-1_3-0-20&subj=news

[mandy]

Shoppers turn out for Cyber Monday...

Some 400 merchants had put offers on the CyberMonday.com site established by Shop.org last week. At several points early Monday, the site could not be reached or took several minutes to load, suggesting the crush of traffic Free How-To Guide for Small Business Web Strategies - from domain name selection to site promotion. may have been too much for the site to handle. By midday, the site appeared to be performing normally. The group did not return calls seeking comment on the Web site performance.

If past years are any indication, more buyers will spend more money in the remaining holiday shopping days. Still, Cyber Monday remains a key psychological landmark, launching the start of the mad four-week dash between Thanksgiving and Christmas.
Starting Early

Online shoppers may have gotten an earlier-than-usual start, meanwhile. ComScore Networks said that Web-based sales on Black Friday reached US$434 million, a 42 percent increase over the same day last year. Meanwhile, sales for the first 24 days of November were up 23 percent over 2005 levels to $8.31 billion...

full article: http://ecommercetimes.com/story/LFV5ck4W...ason.xhtml