2006: The Year in Search

[mandy]

Will anything change in 2007? In the core paid Web search marketplace, probably not too much...

Google's ability to monetize content creates a drive to create new content, a cycle that has the Web moving closer to its center of mass.

Rivals may do best by focusing on emerging areas. Both mobile and local search will see considerable growth, and while Google, Microsoft and Yahoo have already staked claims to those areas, the industries are still new enough to leave openings for innovators and fast-movers.

"Advertisers aren't spending a ton of money yet on video search, but people are very aware that this is a marketplace that is going to be a very good one for them," Siminoff noted. "It's only a matter of time before it really takes off."...

full article: http://ecommercetimes.com/story/NqIX3NvH...ange.xhtml